What is SEO.

SEO

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.SEO targets unpaid traffic which is known as "natural" or "organic" results, rather than direct traffic or paid traffic. Unpaid traffic can be originated from different kinds of searches, including image search, video search, academic search, news search, etc.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

Launching your site is one thing, but making sure people can find you on the web is a different ballgame. The world of search engine optimization (SEO) can be a tough and intimidating field to break into.

White hat versus black hat techniques

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[50] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.